Preview (10 questions)
1 Question
30 másodperce
Q.

 Which kind of marketing is becoming more popular for both practitioners and researchers?


 Social media marketing

 Content marketing

 E mail marketing

 Visual marketing

2 Question
30 másodperce
Q.

 What type of content do the firms allow customers and Internet users to post in social media marketing?


 analytic tools

 user-generated content

 blog writing

 campaign

3 Question
30 másodperce
Q.

 What is the tactical targeting of a specific audience with social media influencers?


 blog marketing

 influence marketing

 advertising copy

 earned media

4 Question
30 másodperce
Q.

 Through which tool advertisers can target their ads to very specific demographics?


 demographic targeting

 social networking websites

 content marketing

 none of the mentioned

5 Question
30 másodperce
Q.

 Which are the leading social media platforms where users can hyper-target their ads?


 Youtube and Whatsapp

 Facebook and Linkedin

 Twitter and Google

 Telegram and Whatsapp

6 Question
30 másodperce
Q.

 Which is still the most widely used social media platform?


 Whatsapp

 Facebook

 Instagram

 Telegram

7 Question
30 másodperce
Q.

 Which has the higher bounce rate than referrals from YouTube?


 paid search or social media traffic

 marketing effort

 digital photos

 web links

8 Question
30 másodperce
Q.

 From which social media platform 80% of B2B social media leads come from?


 Facebook

 LinkedIn

 Instagram

 Telegram

9 Question
30 másodperce
Q.

 What does ROI stands in social media marketing?


 Return on Investment

 Return of Individual

 Replace of Investment

 Raise of Investment

10 Question
30 másodperce
Q.

 How many hours of videos are uploaded to YouTube in a minute?


 600 hours

 500 hours

 200 hours

 109 hours