A technique that you can employ to collect, measure, report, and analyze your website data.
Key Metrics
Destination Goal
Web Analytics
Web analytics tools need to report on _________ to identify the users.
User sessions
Unique users
Page Views
Google Data Studio, Kilpfolio, and Tableau are some tools that help you create effective dashboards.
True
False
Publishing ads through Facebook would fall under _________ media type.
Social
Paid
Owned
Can we have a clear perspective of website trends using Web Analytics?
Yes
No
The primary objective of carrying out Web Analytics is to ________ in order to provide a better user experience.
Interview the employee
Optimize the website
Better understand the customers
Google Analytics only recognizes returning users on websites but not on mobile apps.
True
False
_______ Analytics is a freemium analytic tool that provides detailed statistics of web traffic.
Behavior
Conversion
Which of the following test can be used to improve and analyze your website?
A/B Testing
Multipage
Multivariate Testing
All of these
Analytics Tools are expensive and not easy to use.
True
False
Which of the following analysis is carried out to find out the sources from where your web traffic originates?
Behavior
Acquisition
Audience
KISSmetrics helps in improving _______ by knowing cart-abandoned products.
Price
Sales
Traffic
You should never provide usability-related recommendations without actual data in your dashboards.
True
False
An online analytics application that provides you with eye-tracking tools is ________.
Search engine
Crazy Egg
Website
_________ reflects the percentage of visitors returning back only after visiting one page of your website.
Bounce rate
Pages per session
Pageviews
Pick the right traffic source coming through where your website is linked.
Direct traffic
Referral traffic
Organic traffic
You can never run multipage tests using javascript editors.
True
False
This is a simple text file that records activity on the server.
Pages per session
Demographic info
Server logs
Search engine statistics show the data that is acquired by ________ traffic.
Organic
Social
Referral
In an e-commerce website, you can measure the goal when a product gets ______.
Increased
Sold
Down
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