Preview (20 questions)
1 Question
30 másodperce
Q.

A technique that you can employ to collect, measure, report, and analyze your website data.


Key Metrics

Destination Goal

Web Analytics

2 Question
30 másodperce
Q.

Web analytics tools need to report on _________ to identify the users.


User sessions

Unique users

Page Views

3 Question
30 másodperce
Q.

Google Data Studio, Kilpfolio, and Tableau are some tools that help you create effective dashboards.


True

False

4 Question
30 másodperce
Q.

Publishing ads through Facebook would fall under _________ media type.


Social

Paid

Owned

5 Question
30 másodperce
Q.

Can we have a clear perspective of website trends using Web Analytics?


Yes

No

6 Question
30 másodperce
Q.

The primary objective of carrying out Web Analytics is to ________ in order to provide a better user experience.


Interview the employee

Optimize the website

Better understand the customers

7 Question
30 másodperce
Q.

Google Analytics only recognizes returning users on websites but not on mobile apps.


True

False

8 Question
30 másodperce
Q.

_______ Analytics is a freemium analytic tool that provides detailed statistics of web traffic.


Behavior

Conversion 

Google

9 Question
30 másodperce
Q.

Which of the following test can be used to improve and analyze your website?


A/B Testing

Multipage

Multivariate Testing

All of these

10 Question
30 másodperce
Q.

Analytics Tools are expensive and not easy to use.


True

False

11 Question
30 másodperce
Q.

Which of the following analysis is carried out to find out the sources from where your web traffic originates?


Behavior 

Acquisition

Audience 

12 Question
30 másodperce
Q.

KISSmetrics helps in improving _______ by knowing cart-abandoned products.


Price

Sales

Traffic

13 Question
30 másodperce
Q.

You should never provide usability-related recommendations without actual data in your dashboards.


True

False

14 Question
30 másodperce
Q.

An online analytics application that provides you with eye-tracking tools is ________.


Search engine

Crazy Egg

Website

15 Question
30 másodperce
Q.

_________ reflects the percentage of visitors returning back only after visiting one page of your website.


Bounce rate

Pages per session

Pageviews 

16 Question
30 másodperce
Q.

Pick the right traffic source coming through where your website is linked.


Direct traffic

Referral traffic

Organic traffic

17 Question
30 másodperce
Q.

You can never run multipage tests using javascript editors.


True

False

18 Question
30 másodperce
Q.

This is a simple text file that records activity on the server.


Pages per session

Demographic info

Server logs

19 Question
30 másodperce
Q.

Search engine statistics show the data that is acquired by ________ traffic.


Organic

Social

Referral

20 Question
30 másodperce
Q.

In an e-commerce website, you can measure the goal when a product gets ______.


Increased

Sold

Down